Social Media Manager

Job Description: Social Media Manager | Auburn Hills, MI

AutoPets, a leader in developing highly functional and connected pet care products, most notably known for the Litter-Robot, is seeking a Social Media Rockstar to strategize and manage social media team communications and outreach for AutoPets’ Litter-Robot, Feeder-Robot, Litterbox.com, and soon-to-launch new brands and products. 

As the Social Media Manager, you will be the strategic brainstormer and planner who drives our social media presence forward. You will work with a cross-functional team, aligning with ongoing campaign management to drive brand awareness, sales, and customer engagement. As the Social Media Manager, you will be the online voice of our brands!

Preferred: Candidate is a cat person (we’ll take dog people too!)

Content:

Oversee the creation and delivery of exceptional content via social media that drives traffic, starts meaningful conversations, and builds brand awareness for AutoPets’ 500,000+ customers and followers!

• Develop, implement, and manage our social media strategy with respect to the marketing strategy
• Analyze and maintain optimal posting schedule, considering web traffic and engagement metrics
• Work with in-house content team to create new engaging social media content: graphic and video
• Work with in-house paid social media team to align content and goals

Community Management:

Manage social media channels to raise brand awareness, generate interest, and ensure positive customer experience.

• Ensure prompt responses from social media coordinator in mentions, DMs, reviews, and other relevant conversations online
• Find and engage new channels to generate interest with potential customers online
• Align communications with SMS campaigns
• Oversee the layout, description, and overall profile of all social media accounts

Cross-functional Performance:

Work with the performance marketing team to align campaigns, and develop social media content and strategy

• Identify opportunities that will drive growth and engagement across channels. Leverage the latest technology trends in social media
• Create social media promotions and giveaways
• Lead in the development and management of social media marketing and influencer marketing strategies
• Champion our social media accounts and promotions

Requirements / Qualifications

• BA in Marketing or similar field and/or comparable experience
• Passion for social media and mastery of major social media platforms 
• Proficient with social management tools
• Excellent social listening, communication, and writing skills
• General photo and video editing capabilities