Paid Media Account Specialist

Responsibilities

• Management of paid media account operations for 8+ clients.
• Ensure timely and quality completion of work product delivered from the paid media department’s staff to Galactic Fed clients.
• Research and execute important aspects of campaign builds. Such as keyword research, ad copy drafting, audience research, client / website research, account structure, etc.
• Analyze paid media campaigns to develop, execute, test, and report on paid media strategies.
• Prepare weekly paid media performance reports and recommendations to deliver to clients.
• Deliver paid media campaign optimizations analyses and provide recommendations for next steps from the data.
• Stay informed of relevant industry, paid media, and paid media platform trends and best practices.

Requirements

• Required: Fluent English written communication is required.
• Required: 2+ years of experience in a digital media strategy role (preferably paid media, but also funnel marketing) with budgets exceeding $20k/mo.
• Required: 2+ years of experience in Facebook and Google Ads advertising is required.
• Experience with Google Ads – annual certifications required
• Familiarity with Facebook Blueprint - don’t have to be certified. We sponsor team members for this certification.
• Experience with social ad platforms such as Facebook, LinkedIn, and Twitter
• Understanding of Google Analytics and Google Tag Manager
• Preferred: Experience with funnel marketing elements is preferred. E.g., landing page building, creative / copy, tracking / attribution, analytics, etc.
• Nice to have: Experience in Pinterest, Linkedin, Apple Search Ads, Twitter, Programmatic, Bing, YouTube, etc..
• Nice to have: Experience with both direct response and brand performance marketing.
• Attention to detail and the ability to multitask in a deadline-driven atmosphere.
• Ability to clearly and effectively articulate insights and recommended actions.
• Strong levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, and time management skills.