About Boardable

Boardable is a fast-growing company with a mission to increase board member engagement and effectiveness by becoming the global go-to brand for nonprofit board software. Celebrated for our mission, purpose, and values, Boardable was recently selected as one of Business Intelligence Group's Best Places to Work. We are always on the lookout for talented people who demonstrate drive, integrity, respect, teamwork, and empathy. If you can bring a diverse perspective, superpower skills, and an amazing attitude to our team, we want to hear from you.

About the Role

As the Marketing Operations Manager you will support the marketing team, and own an emerging marketing operations function for Boardable. Your mission is to enable and empower innovative marketing strategies that drive revenue and growth.

You will build and own all marketing automation, and work to drive improved pipeline visibility and revenue growth. You will work closely with Go-to-Market leadership to ensure key systems, tools, and processes work seamlessly and effectively to deliver the maximum ROI for all marketing investments. You will own the infrastructure that enables the marketing team and Boardable’s success. You’ll take a leading role in developing metrics, reporting, and meaningful analysis within the marketing team, creating visibility into marketing effectiveness and pipeline generation.

Ultimately, you’re a metrics- and KPI-focused marketer who is passionate about efficient and effective tech stack implementation. You’re an automation and tracking superstar, who has a deep understanding of analysis, and appreciation for data-driven decision-making. 

Duties/Responsibilities

  • Lead Boardable’s overall marketing operations program and strategy, supporting the execution of the marketing plan aligned with company objectives
  • Manage, optimize, and scale the marketing (and revenue) technology stack to accelerate Boardable’s growth 
  • Serve as primary owner of our marketing automation platform, including system administration, project management, and all basic day-to-day functions
  • Collaborate closely with Sales Ops on CRM projects, architecture, data flows, and processes
  • Help define goals and KPIs for the marketing program with the Marketing leadership team
  • Drive, build, and own a multi-faceted attribution model, clearly defining marketing’s impact on the growth of Boardable
  • Play a key role in change management across the organization, particularly in the areas of revenue operations, data best practices, and technology adoption
  • Track, measure, and analyze campaign performance to provide marketing program owners with the real-time insights to improve overall program effectiveness and increase marketing impact on revenue
  • Build automated tools for demand generation, as needed
  • Support the SDR team with targeted lists and reporting
  • Develop and maintain a high quality database through data enrichment, lead scoring, and segmentation in partnership with Sales Ops and other data functions across the business 
  • Improve data integrity within our CRM through data import management, system integrations, data auditing, cleanup and deduping, and workflow management with focus on sustainable, scalable processes
  • Drive, build, and own lead management and routing processes, including stakeholder alignment and management across revenue functions
  • Develop and implement rapid A/B testing capabilities
  • Manage email subscribers, minimizing email list decay and unsubscribes
  • Support marketing leadership in budget management processes, tools, and analysis
  • Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and reporting appropriately
  • Identify and deliver key projects across Go-to-Market organization including lead conversion effectiveness, lead privacy and compliance (e.g. GDPR), and customer-facing communications, as needed and directed
  • Reports to the VP of Marketing

Experience/Education/Skills

  • 3-6 years experience in B2B SaaS marketing operations -- substantial hands-on experience with multiple marketing automation tools (Marketo, Eloqua, Pardot, HubSpot)
  • Deep CRM experience and knowledge required (HubSpot, Salesforce)
  • Must have campaign and/or program management experience, both planning and execution
  • Strong experience building and owning nurture campaign flows to drive pipeline
  • Strong experience with data integrations and pipeline reporting
  • Proven experience with complex lead management and lead scoring
  • Proficiency in creation of emails, landing pages, and forms using HTML 
  • Exposure to Business Intelligence tools (Tableau, PowerBI, Domo, etc.)
  • Working knowledge of SQL is a bonus
  • MarTech nerd at heart with experience across a broad set of tools and systems in the ecosystem
  • Highly resourceful, self-motivated with a strong sense of ownership
  • Strong interpersonal skills with experience gaining cross-functional buy-in and alignment when implementing new programs, tools, and processes 
  • Self-motivated, organized, disciplined and able to work on your own and as part of a team
  • Bias for action and alignment
  • Detail-oriented with strong attention to follow-through 

Company Benefits

  • Flexible work schedule/remote work options
  • Unlimited Paid Time Off (PTO), 11 recognized holidays, and a commitment to work/life integration
  • Access to health/dental/vision insurance or a monthly health stipend if you decline coverage
  • Life insurance and the option for short term and long term disability coverage
  • Monthly phone/tech stipend
  • Paid parental leave
  • 401(k) with employer match
  • Work from home desk setup stipend for all new hires
  • Potential of equity compensation in a fast-growing organization
  • Bonus opportunities
  • Transparent, friendly, fun culture dedicated to living our values
  • The gift of Boardable to a board on which you serve, annual subscription
  • Corporate charitable donation matching program
  • Annual all-hands retreat week
  • Exceptional swag
  • Commitment to diversity, equity, inclusion, and belonging including ERG resource group, company celebrations
  • Salary range: Commensurate with experience, $70,000 or more commensurate with experience and education. We are committed to compensating our team fairly and welcome conversations about salary. We promise transparency throughout the process.

About working at Boardable

At Boardable, we are committed to being a team that does what we say we are going to do. We strive to create a space where everyone feels safe – to fail, to grow and to change. We work together to knock down walls to get the job done right. We treat each other, and our customers, with respect, believing that all people are deserving of respect. We care about our customers’ causes, we know that the work they do is important and it helps the world be a better place. We also feel that working at Boardable is more than just a job for us, we want to have a positive impact on the world, not just earn a paycheck. And we don’t take ourselves too seriously. We strive to leave our egos at the door. Most of all, we have fun along the way. The team that laughs together, wins together. 

About Diversity and Inclusion at Boardable

At Boardable, we actively work to create a workplace where everyone truly feels welcome as teammates and partners in building our vibrant, ever-changing culture. We know a diverse team will meet the challenges of the business in ways that a monocultural team simply cannot. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills as we fulfill our mission of helping purpose-driven organizations. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We encourage all those interested to apply.

 

Skills

Business-To-Business (B2B) Marketing
Customer Relationship Management
Marketing Automation
Marketing Operations
Software as a Service (SaaS)