Growth Marketing Manager

at Tonic (View all jobs)

Remote

We are looking for a talented Growth Marketing leader to join our marketing team. The growth marketer will be a critical leader in our go-to-market organization. In this role, you will help design marketing strategy, build and maintain our campaign funnels, level-up our analytics, and optimize our programs with a focus on implementing and aligning processes across our marketing, sales, and customer success teams. 

We’re looking for a blend of creativity and discipline. We want you to bring your wealth of tested knowledge to the table and — also — your new ideas that have never been seen before. We embrace creativity, experimentation, and learning from our failures. This role will report directly to our VP of Marketing and will be our first growth marketing hire. 

What You’ll Do:

  • Brainstorming growth-hacking ideas, and bringing them to fruition
  • Managing paid search, organic, and social acquisition channels
  • Understanding, advocating, and optimizing for our customer behavior and purchasing patterns
  • Launching experiments and providing insights to test different channels and iterate accordingly 
  • Building and owning our referral and developer influencer programs with partners
  • Operationalizing our Sandbox program targeted toward trialing customers
  • Enforcing our brand strategy in the execution of integrated campaigns
  • Working closely with RevOps teammates to monitor detailed campaign data against KPIs
  • Growing our ABM strategy in tandem with sales to ensure operational success
  • Making sense of our performance data, and knowing the right metrics to consider in any situation, including: CAC, LTV, conversion rate, ROAS, subscribe/unsubscribe rates, engagement/reach, email open rates, click rates, customer retention rates, churn, and more

What You’ll Bring:

  • Demonstrated experience in enterprise B2B SaaS technology in a growth role
  • Experience in holistic growth planning - research, forecasting, planning, execution and performance analysis
  • Demonstrated proficiency with multiple channels of paid marketing - SEM, SEO, social, display, affiliate
  • Advanced knowledge of marketing automation across acquisition and retention
  • Preference for experience with developers and developer marketing

Benefits We Offer: 

  • Competitive salary
  • Company equity 
  • Unlimited paid time off
  • Medical, dental, and vision insurance
  • Generous parental leave policy
  • 401k plan with employer contribution
  • Remote-friendly work environment  

Who We Are: 

Tonic.ai mimics your production databases to create safe, high-quality, synthetic data to be used by your developers in their local environments. Thousands of developers use data generated with Tonic.ai daily to accelerate their CI/CD pipelines in industries as broad-ranging as healthcare, financial services, logistics, education, and e-commerce. Working with customers like eBay, Flexport, and Oscar, Tonic.ai has grown our business by 500% in the past 12 months. We are expanding our team to take us to the next level of growth — join us! 

Skills

Marketing Management