High Level:
As a personal finance and educational content builder, you will be doing a deep dive into Benzinga’s personal finance and educational content, where you will be developing content hierarchy, identifying content gaps and establishing growth strategies.
What you’ll be doing:
- Drive SEO optimizations
- Add keywords to pages so pages rank for multiple keywords
- Increase CTR on high-traffic pages
- Optimize URL slugs on high-intent pages
- Optimize title tags
- Keyword research
- Develop relationships with authors
- Manage affiliate relationships
- Maintain/Update content
- Create new content based on analysis and SV
- Develop strategies to obtain external links
Stuff you need to get this gig:
Required:
- 2-5 years of experience in a similar role
- Familiarity with tools such as Ahrefs, Google Search Console, Google Analytics
- Knowledge of website architecture
- Excellent verbal and written communication skills
- Ability to generate specific KPI’s and report on them
- Intricate knowledge of organic best practices
Preferred:
- Bachelor’s Degree/Project Management Certificate
- Content management experience
- WordPress experience
- Affiliate marketing experience
Work Schedule:
- Remote for the right candidate or Detroit, MI.
- 9 a.m. - 5 p.m. EST Monday - Friday
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