High Level:

As a personal finance and educational content builder, you will be doing a deep dive into Benzinga’s personal finance and educational content, where you will be developing content hierarchy, identifying content gaps and establishing growth strategies.

What you’ll be doing:

  • Drive SEO optimizations
  • Add keywords to pages so pages rank for multiple keywords
  • Increase CTR on high-traffic pages
  • Optimize URL slugs on high-intent pages
  • Optimize title tags
  • Keyword research
  • Develop relationships with authors 
  • Manage affiliate relationships
  • Maintain/Update content
  • Create new content based on analysis and SV
  • Develop strategies to obtain external links

Stuff you need to get this gig:

Required:

  • 2-5 years of experience in a similar role
  • Familiarity with tools such as Ahrefs, Google Search Console, Google Analytics
  • Knowledge of website architecture
  • Excellent verbal and written communication skills
  • Ability to generate specific KPI’s and report on them
  • Intricate knowledge of organic best practices

 Preferred:

  • Bachelor’s Degree/Project Management Certificate
  • Content management experience
  • WordPress experience
  • Affiliate marketing experience

Work Schedule:

  • Remote for the right candidate or Detroit, MI. 
  • 9 a.m. - 5 p.m. EST Monday - Friday

Skills

SEO Copywriting
SEO Copywriting
SEO Copywriting
Keyword Research
Keyword Research
Keyword Research
Affiliate Networks
Affiliate Networks
Affiliate Networks
Ahrefs Site Explorer
Ahrefs Site Explorer
Ahrefs Site Explorer
Google Search Appliance
Google Search Appliance
Google Search Appliance
Google Analytics
Google Analytics
Google Analytics
Key Performance Indicators (KPIs)
Key Performance Indicators (KPIs)
Key Performance Indicators (KPIs)