Our story begins well before 2012, when we were officially founded. It started with our founder, Adi Gandra, doing software development projects and coding as a high schooler back in the early 2000s. Our mission was established early -- he wanted to help build products that truly make a difference in people's lives. After doing extensive customer and partner discovery in 2019, what we heard and continue to hear is that a void exists in terms of technical partners who genuinely care about the long-term success of the non-technical founders they work with. That non-technical founders with domain expertise, vision, and some traction don't know where to turn or what to do when it came time to 'build'. That's where we come in -- we partner with founders/founding teams to strategy, design, and develop custom web platforms. We believe in the power of startup communities and lean in with a give-first mindset to be a resource to founders. It's hard enough that you're climbing Mt. Everest, if we can't help you ascend, we may know someone else that can or offer a map along the way.
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